Graphic design is a collaborative process. Once you contact me about working on a design project with you, here is what you can expect:
Initial meeting
I like to meet with new clients, either in person if you’re local, or by phone or video conference. This introductory meeting takes 20-60 minutes, depending on the complexity of the project, and is totally free of charge. It’s a chance for us to get to know each other and ask questions.
Benefits of in-person meetings include supporting local cafes via hot beverage consumption.
I’ll ask you for both big-picture information, like:
Who is your organization? What do you do? Who do you serve?
Who is the audience for this design piece? How will you distribute it? How will people use it?
What’s the feel that you want the design to have?
and nitty-gritty details, like:
What’s the finished size and shape? How many pages? Will it be color or B&W?
Where are you having it printed? What kind of paper do you want it printed on?
Are there in-house branding guidelines for fonts and colors that I need to follow?
What’s your timeline and deadlines?
How will you share copy and images with me?
Cost estimate
Once I have the information from our initial meeting, I can provide you with an estimate of how much the project will cost. I can either bill you by the hour or set a flat fee for the entire project, whatever works best for your budget. For projects over $500, I ask that you sign a contract that I provide and pay a 25% deposit up front.
And I definitely accept fancy money that grows tiny plants.
Contract & schedule
I’ll write up an overview of the project, including project specs, cost estimate, and the timeline that we agreed to. Depending on what your organization or business requires, I can provide this as either a formal contract or a simple recap email.
Not worth much in Scrabble. Worth a lot when working together on a project.
Drafts & revisions
Once I have copy and images from you, the work begins! I expect that you and I will go back and forth several times with revisions. Sometimes you need to see a piece laid out before you finally catch that typo. Fixing errors and polishing a piece is a good thing.
I know, I know, we don’t use these any more. But stock images are about METAPHORS, y’all.
Working with a printer
You are welcome to get quotes and be the point of contact for your chosen printer, or I can handle printer pricing and communication for you as part of the project. I am always available to talk with the folks at your printer about file specs or other technical questions.
Think that RGB is a Supreme Court Justice, or CMYK is a webcomic with stick figures? I can translate printer lingo for you.
Proofreading, editing & photography
The best design cannot improve grammatical errors or blurry, low-resolution photographs. All written materials can benefit from a good editor, especially long-form pieces like curricula or books. I can recommend excellent freelance editors or photographers if you need support in those areas.
Behold the power of the red pen.